Country singers on Idol tend to go two ways. Most of them tend to… overstay their welcome and leave long after they really should have. (Two shining examples: Kristy Lee Cook and Kellie Pickler.) When country produces a contender, though… everyone else really has no chance.
Hell will freeze over before we get full Idol voting numbers, but it’s a safe bet that Scotty’s win may well have been one of the biggest landslide victories in Idol history. He established a fanbase with country voters and tweens solidly behind him. The one thing that’ll stand out from Scotty’s stay on Idol will be consistency. Yes, he had no real highlights the way so many of the other finalists had, but on the flip side he didn’t have real disasters either. When he got bad rankings, it was more due to fatigue with his near-constant style, not necessarily due to bad singing. It’s almost like Scotty was the tortoise and the rest of the field was the hare.
Despite his frankly underwhelming Idol record Scotty’s fate in Idol history will depend largely on how well he does post show. After the disappointing sales of Lee DeWyze it is important that Scotty do well. He’ll probably be in good hands, but nothing is certain. There’s at least some indication of anti-Idol pushback from some country radio programmers, but hopefully the Idol title will open doors – and keep them open, at least for a while.
What about Lauren? In hindsight, losing Idol may help her in the long-term. She’s amazingly talented, but needs a lot of development. Putting the pressure of being an Idol winner on her shoulders would have been a much riskier bet than Scotty. Scotty is better than Lauren right now, but in the long run Lauren has a bigger upside than Scotty does. She can take some inspiration from her idol, Carrie Underwood: she’s improved a great deal since she won six seasons ago, particularly how well she performs. In any case, I wish them both well. As an Idol fan, it only helps the franchise if its contestants do well post-show.
The good, the bad, and the ugly: Here’s our rundown of the good, the bad, and the utterly horrific of Season 10 of American Idol:
The Good
1. The talent pool: in terms of natural talent this may have been one of the best Idol seasons ever. You can quibble with how they developed (or didn’t), but there was a lot of potential in this year’s contestants. Even despite some fairly egregious robberies in the semifinals, you could do a heck of a lot worse than Season 10′s top 12. Just look at last year.
2. Jimmy Iovine: I suspect the real reason Iovine was brought onto Idol this year wasn’t just to mentor the contestants. It was to ensure that there was some sort of artistic continuity between what the contestants did on-show with what they did post-show. Too many Idols have released material post-show that didn’t mesh all that well with what they did on the show. That’s… not an ideal situation.
Whatever the reasons Jimmy was brought on, however, he’s improved the quality of the performances – not so much at the top end, but by removing the utter disasters. That, in itself, was worthwhile.
3. The finale episode: Compared to Tuesday night’s lackluster competition show, the proper finale was pretty good. (One person who may disagree: Lee DeWyze.) Entertaining songs, nice guest list, and the video packages weren’t utterly cringe-worthy. Great, great way to close out a season.
The Bad
1. Hour-long results shows: I know, the combined salaries of the judges and Ryan aren’t cheap. The money has to come somewhere. But… even a hardened Idol fan can only take so much. At least it’s not the most filler-tastic reality show. That dubious honor goes to Dancing With the Stars.
2. The Idol bus: Is it too much to ask for excessive meddling to stop? No? An Idol pundit can dream.
The Ugly
1. Horrific judging: If there was one thing that almost ruined the season, it was the judge’s comically bad “judging”. I’ve hit this point already earlier in the season, so I won’t repeat myself too much. I know they went to kinder, gentler panel as a clear sign they were moving away from the Simon Era. But they went too far in the opposite direction this year. Another season of cheerleading is liable to result in another season filled with frustration.
The voting system, again: The one topic that’s on the mind of the Idolsphere after every season is: the voting system. Few – if any – Idol fans have good words to say about the existing vote system. Radical suggestions (like one number, one vote) are unlikely to happen: there’s too much money for AT&T in all the votes that come in, and it would be an admission that something was wrong with the old system.
So, let me suggest a tweak. For the purposes of this experiment, I’ll be using estimates, but if the Idol PTB really want to fix the judging system they can generate the real numbers. Let’s say that the cutoff between casual and power voters is 500 votes. Up to that number, one sent in vote would count as one vote. Beyond that number, though, let’s say that each vote would be worth less than one. Let’s say it would be worth 95%. So if you voted 501 times, it would be worth 500.95 votes. Depending on how the math is set up, the values of each succeeding vote would fall really quickly, or more gradually so. Properly done, it would lessen the influence of power voters (totally neutering it by going to a number that is too small would probably be a bad idea.)
Of course, as far as the producers are concerned the system isn’t broken. It makes for good TV. If there’s going to be change, it’ll have to come from inside. Depending on how this year’s crop turns out the force for change might be, of all people, Jimmy Iovine: his priorities are different from Nigel Lythgoe or Fox. His interests lie in getting whoever he signs to do well in the music industry: “shock” boots may not help there.
How to sell music, in the Web 2.0 world: One of the Idol franchise’s problems in recent years has been the supposed commercial failure of its contestants. Kris Allen and Lee DeWyze, in particular, have been blamed for this problem. They may have been tarred a little unfairly, in my opinion.
For nine seasons, the basic formula for Idol winners was the same: after the show, go on tour for a few months. After that, hurriedly cut an album for release in mid-November. Up until about Season Five, I’d argue it worked.
What happened? The Internet happened. The old business model – dependent on relatively expensive CDs and full albums – didn’t work anymore, either for consumers or the sellers. Digital sales – which cost less – became more prominent. The attention span of the popular culture fell as well: it’s as if the whole culture suffered from ADHD. To that kind of thinking, the months between an Idol victory and the November album release dates might as well be an eternity.
What was the response from Idol? Sell tracks on iTunes during the show. Right. Post-show, they basically changed nothing from Kelly Clarkson’s day to Lee DeWyze’s. Of course the record sales were going to fall; the whole strategy was from a bygone era. Let me put it this way: if you magically transported 2005-era Carrie Underwood to today, her debut album wouldn’t sell 7-plus million. The conditions to do that just don’t exist anymore. The times changed, but the tactics did not. Failure was just about guaranteed.
Since Lady Gaga was on the finale, maybe we can use her as an example of how much the music industry has changed. Born This Way is being sold and promoted in ways that would have been unthinkable or downright impossible just a few years ago: available for as low as one dollar on Amazon, being promoted (and given away) via Farmville – say what you will about her music, but the marketing guys handling Lady Gaga know their stuff. Obviously, the same tactics won’t work for Idol alumni – their image and target audiences don’t match – but today’s music industry requires that kind of clever and unique thinking to create a star.
The most important move Idol made may have been changing record labels. Sony was frozen, sticking to a model which they knew had worked. Even if UMG has been as hard hit as anyone by the downturn, they still bring fresh eyes to look at the problem of Idol promotion. The rumors that we’re going to see singles from Pia and Haley relatively soon is, to me, a very good thing. At least they’re willing to consider new ways to sell the music of Idol contestants – ways that fit today’s connected world, as well as the unique promotional medium that is America’s top singing competition.
Random notes: Steven Tyler is a freak of nature. All the abuse he’s put his body through and he can still nail the Dream On scream?
You could do a heck of a lot worse than to be in the shape Tony Bennett is at 84.
If music doesn’t work out for Casey, he should find work in TV. He is absolutely golden in front of a camera.
Chances that we’ll see Latino night, mentored by Marc Anthony, next year: Pretty damn high.
Ford says Scotty and Lauren can have any Ford car they want? Pity the Ford GT stopped production in 2007, then.
For the ultimate in reality show crossovers, John Rich should have come out singing an Idol version of You’re Fired. Aimed at the judges. Fans displeased with the walking stock phrase machine that is Randy Jackson can only dream. Failing that, how about this guy making an entrance and dealing with the judges? Cue the breaking glass sound effect and James going absolutely nuts.
Closing thoughts: There was one question that this season had to answer. Could the Idol franchise survive the loss of its headline act, Simon Cowell? The answer: you bet. Towards the end, ratings were better on a year-on-year basis with Season Eight; doomsayers had predicted large declines. Nigel Lythgoe’s return made the Idol ship run more smoothly and efficiently – even if more than a few times, us passengers asked “where the hell are we going?”
Much will depend on how well Scotty, Lauren, Haley, and the rest of this year’s contestants who get signed do after the show ends, but there are encouraging signs even there. For me, at least, this season didn’t bring the overwhelming feeling of “thank God that’s over!” that reflected last year’s disaster. To me, the litmus test of a good Idol season is right after its finale is: overall, did America and the rest of Idol‘s audience around the world get introduced to some great singers they didn’t know about when the season started? I think the answer is yes.
Is Season Ten going to be remembered as a “classic” season? No. The problems of bad judging and no growth from most of its contestants keep it from that lofty title. What can be said about Season Ten, however, was that it laid the foundation for a successful post-Simon Idol era. There are problems that need fixing, but the solutions are there to be found. Considering all the uncertainty that we had when the season started, that’s a pretty good achievement in and of itself.
Much has been made of the arrival of competing music-based shows like The Voice and Cowell’s own X-Factor.The flaws of the Idol mothership hide the fact that both prospective competitors have – or will have – problems of their own. We’ll see in the end how those shows fare, but I can say this: after this season, the Idol franchise is healthier than it’s been for quite some time. There’s no feeling of “oh crap, what did we do wrong this time?” that I saw last year. Whether you agree or disagree with all of Nigel’s… shenanigans, one thing is clear: he did a heck of a job this year. Welcome back Nigel, we missed you.
A few personal notes. This means that it’s time for me to enter the hibernation chamber and re-emerge in a few months time for the next season. I’m not going to cover X-Factor like I do Idol; I’m frankly not up to covering two shows so close together. The creative juice has to recharge. Maybe, just maybe, I’ll be talking about it on my Twitter account @theidolguy, which you can get to by clicking on that link or by hitting the small-t button at the top of the page.
Unlike some (maybe even most) Idol pundits, I don’t buy an awful lot of music from Idol contestants – it just happens to be that my personal buying habits don’t cross with what Idol produces very often. In fact, I’ve only done it for two contestants. After this season, I’m going to make it three: I’ll be waiting for Haley Reinhart’s debut with more than a little anticipation.
Anyway, I hope everyone had a good time visiting this year, and I hope to see you all again for Season Eleven. Idol Guy, out.